endobj /Pg 26 0 R 216 0 obj /S /bibliography >> /A 780 0 R /CS0 [/ICCBased 466 0 R] 130 0 obj 2 0 obj >> >> endobj /Type /Action 170 0 obj /C /Normal /Pg 24 0 R /Pg 28 0 R /Pg 28 0 R /Resources << Even a special Commitment-Trust-theory was proposed by Morgan &Hunt (refered to as M&H) to address the mediating influence of these two concepts. /Pg 27 0 R /StructParents 5 /C /Normal 46 0 obj 158 0 obj /P 725 0 R /S /author /K 66 << /URI (http://scholarworks.lib.csusb.edu/ciima?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /S /Normal /K 81 120 0 obj /A 499 0 R endobj endobj 288 0 obj /Pg 28 0 R >> << endobj endobj What is dark about the dark-side of business relationships? 386 0 obj 292 0 obj /Appligent (pdfHarmony 2.0 Linux Kernel 2.6 64bit Mar 13 2012 Library 9.0.1) /K 82 363 0 obj >> >> >> Morgan, R.M., & Hunt, S.D. /P 14 0 R >> endobj /S /bibliography /P 14 0 R After conceptualizing relationship Expand 20,866 PDF /S /Normal << << /Type /Page /P 14 0 R << 351 0 obj /Im1 455 0 R stream
/Subscript /Span endobj /S /Normal /P 751 0 R /P 642 0 R /C /Normal endobj /Title (2003) /TT0 468 0 R Academia.edu no longer supports Internet Explorer. /K 15 /Pg 27 0 R /A 962 0 R /C /Normal /Contents 482 0 R >> /C /Normal endobj /K 14 /A 688 0 R /P 622 0 R /P 14 0 R >> /A 617 0 R /S /Normal endobj /Pg 31 0 R _`omjh, w` tf`mrgz` tfat suoo`sseui r`iatgmjsfgp. endobj /A 557 0 R /P 14 0 R /A 706 0 R /C /Normal /S /Normal /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan) endobj /A 533 0 R /P 14 0 R 79 0 obj 197 0 obj These constitute mediating variables between ethics and performance. /S /Normal >> 244 0 obj /O /Layout /C /Normal << /A 987 0 R /A 923 0 R /C /Normal /A 746 0 R /S /Heading#201#2CHeading#201#20Char >> << endobj /C /Normal endobj /C /Normal endobj /C /Normal 291 0 obj /Last 10 0 R /Pg 28 0 R 177 0 obj
/C /Normal /P 952 0 R >> >> 5%U44a8!MVIOzZI;DNI;WS&_}~$I:q!CNH|w$$]D:?\nJ7T}VozV">5K7{Zw]zE=q-oO>qToQ3/O}"/If /K 10 >> endobj endobj /K 11 71 0 obj /C /Normal >> /C /Normal ; L`rry ajh Rarasuranaj 1771); ajh (12) wgtfgj-egrn r`ia-, tgmjai `xofajc`s gjvmivgjc suof lusgj`ss ujgts as sulsghgar-, Xfmucf ah`quat`iy omjo`ptuaigzgjc r`iatgmjsfgp nark`t-, gjc r`qugr`s a h`egjgtgmj tfat aoomnnmhat`s, iatgmjai `xofajc`s, `xtajt h`egjgtgmjs omv`r smn` kgjhs lut, gjc, nagjtagjgjc ajh-gj nuitg-s`rvgo` mrcajgzatgmjs-, `jfajogjc oustmn`r r`iatgmjsfgps" ajh L`rry ajh Rara-, gjc omjo`rjs attraotgjc, h`v`impgjc, ajh r`tagjgjc oustmn`r, r`iatgmjsfgps." /S /Normal /C /author /C /Normal << /C /Normal /A 518 0 R 27 0 obj /Annots [430 0 R 431 0 R 432 0 R 433 0 R 434 0 R 435 0 R 436 0 R 437 0 R] /P 739 0 R /P 603 0 R /A 821 0 R /P 961 0 R strat`cgsts put gt (Li``k` ajh, eiat-mut, pr`hatmry omnp`tgtgmj ar` mv`r. Gj piao` me pr`ha-, tgmj, najy nuitgjatgmjai omnpajg`s ar` i`arjgjc tfat, nust omiialmrat` tm omnp`t`." 391 0 R 392 0 R 393 0 R 394 0 R 395 0 R 396 0 R 397 0 R 398 0 R 399 0 R 400 0 R /K 25 /K 24 /Pg 28 0 R /A 552 0 R /K 51 /S /Normal endobj /Pg 23 0 R 275 0 obj /TextIndent 0.0 << /Normal /P 107 0 obj /P 852 0 R endobj /A 613 0 R >> /A 855 0 R << >> /P 844 0 R /S /author 40 0 obj /K 112 /affiliation /P After conceptualizing relationship Expand 21,331 PDF Brand trust in the context of consumer loyalty /K 74 314 0 obj After conceptualizing relationship Expand 21,323 Highly Influential PDF 248 0 obj /Pg 27 0 R endobj /K 78 /C /Normal 88 0 obj endobj << >> /A 995 0 R /Parent 11 0 R /K 3 /Count 7 157 0 obj /Pg 31 0 R The establishment of an ethical climate within the company is considered an intangible resource that has positive effects on growth of performance. /S /Normal /MediaBox [0 0 612 792] 115 0 obj /A 504 0 R /S /Normal /Count 7 endobj /S /Normal /K 54 << /S /Heading#201#2CHeading#201#20Char endobj /Rotate 0 /C /Normal /C /Normal << /Pg 27 0 R endobj /Parent 11 0 R << >> endobj 150 0 obj << 310 0 obj /abstract /P << /P 584 0 R /P 14 0 R endobj endobj 312 0 obj 211 0 R 212 0 R] /P 14 0 R 253 0 obj << << Trust is a critical factor fostering commitment in relationships between service providers and customers. endobj endobj /S /Normal /S /Normal /C /Normal /Title (Communications of the IIMA) /A 819 0 R /A 770 0 R 76 0 obj /C /Normal /K 90 /P 902 0 R endobj >> /C /Normal 284 0 obj /K 42 /Pg 28 0 R /Pg 31 0 R << Design/methodology/approach /Subtype /Link >> 283 0 obj /A 581 0 R 6 [218 0 R 219 0 R 220 0 R 221 0 R 222 0 R 223 0 R 224 0 R 225 0 R 226 0 R 227 0 R >> 240 0 obj %PDF-1.4
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/ExtGState << /StructParents 10 /S /Normal /C /Normal /S /Normal << /A 791 0 R /Type /Annot >> /MC0 472 0 R This paper aims to reexamine the commitmenttrust theory (CTT) of relationship marketing in the online retailing context. /S /Normal >> Journal of Business & Industrial Marketing. >> /ProcSet [/PDF /Text] /S /Normal /MediaBox [0 0 612 792] /Pg 27 0 R /P 801 0 R /A 768 0 R /P 14 0 R >> /K 1 /P 14 0 R /Pg 29 0 R >> /P 14 0 R /A 996 0 R /SpaceBefore 12.0 /Pg 28 0 R /A 810 0 R /Pg 26 0 R /P 14 0 R /bibliography /P /S /Normal /K 1 /S /Normal /K 92 >> /P 14 0 R /Resources << << >> /A 565 0 R /S /Normal /C /bibliography endobj /K 22 280 0 obj /Pg 26 0 R >> /Pg 21 0 R /S /Normal /TT2 470 0 R /F 0 << >> << endobj /C /Normal /A 517 0 R << << /S /Normal /Type /Action 137 0 obj 32 0 obj /Contents 484 0 R /P 749 0 R 2011-04-06T23:10:02+01:00 >> >> 183 0 obj /Type /Page /C /Normal /Type /Page Examined the nature of relationship marketing (RM) and 2 key characteristics associated with the success of RM: commitment and trust. /S /Normal /C /Normal /C /Normal >> /K 93 122 0 obj /Pg 25 0 R /S /Normal >> >> /P 880 0 R /SpaceAfter 0.0 Xf`r` gs jm omrr`spmjh-, gjc h`v`impn`jt me ommp`ratgv` tf`mry, me pur` ajh p`r-. The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /S /Normal /P 14 0 R >> /C /Normal /A 704 0 R >> 381 0 R 382 0 R 383 0 R 384 0 R 385 0 R 386 0 R 387 0 R 388 0 R 389 0 R 390 0 R endobj endobj /Pg 28 0 R /CS0 [/ICCBased 466 0 R] /S /bibliography >> endobj >> /C /Normal 272 0 obj /A 539 0 R >> /S /URI /A 869 0 R /C /Normal 218 0 obj /P 14 0 R /P 985 0 R /S /Normal >> >> /StructParents 2 However, commitment could not be linked to antecedent conflict management. /Pg 25 0 R << endobj /P 771 0 R endobj /P 759 0 R 72 0 obj /K 62 /S /Normal /Pg 27 0 R >> endobj >> >> endobj /C /Normal /Pg 28 0 R /A 497 0 R /C /Normal /Pg 31 0 R endobj /S /Normal endobj << /Type /Page endobj /A 546 0 R /CS0 [/ICCBased 466 0 R] endobj /A 572 0 R /S /Normal 148 0 obj /P 650 0 R /A 490 0 R /Pg 29 0 R Veloutsou et al. /A 576 0 R endobj The relationship commitment-trust theory by Morgan and Hunt (1994) has been particularly influential. 155 0 obj /A 665 0 R 373 0 obj endobj /S /Normal << /A 495 0 R /P 14 0 R endobj << << >> endobj /SpaceBefore 0.0 /CS0 [/ICCBased 466 0 R] /Pg 27 0 R /S /Normal 33 0 obj /C /Normal /A 897 0 R >> /OCProperties << << /Font << /Type /StructTreeRoot /P 983 0 R 211 0 obj /TT2 471 0 R << /P 971 0 R /Pg 28 0 R 308 0 obj << 401 0 obj << << endobj /S /Normal >> << /Pg 31 0 R >> /C /Normal /A 670 0 R /P 60 0 R >> /C /Normal /S /bibliography /P 14 0 R << /Pg 27 0 R Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM, 0% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM For Later, Xf` Omnngtn`jt-Xrust Xf`mry me \`iatgmjsfgp Nark`tgjc, Ruligsf`h ly4 An`rgoaj Nark`tgjc Assmogatgmj, _tali` P\I4 fttp4//www.dstmr.mrc/stali`/1<01&ogh>phe-r`e`r`jo`#r`e`r`jo`s]tal]omjt`jts. /P 940 0 R /A 502 0 R After conceptualizing relationship Expand 21,213 PDF /Rotate 0 409 0 obj /Type /Annot >> >> << /P 14 0 R Important empirical findings are as follows. /K 72 /StartIndent 0.0 << >> /C /Normal /K 71 >> /Pg 27 0 R endobj >> /Parent 12 0 R /C /Normal /C /Normal endobj /S /Normal 168 0 obj 343 0 obj Relationship commitment:Relationship commitment is defined as "an exchange partner believing that an ongoing relationship with another is so important as to warrant maximum efforts at maintaining it" (Morgan and Hunt, 1994). << /S /Normal mj` mr nmr` gjhgvghuais gj a smogai ujgt tm trust mtf`rs. endobj 16 0 obj /A 541 0 R << /Pg 28 0 R << /Pg 24 0 R /Pg 26 0 R << aliy lmtf s`rv`s ajh h`p`jhs upmj. /Pg 31 0 R METHODS /S /Normal endobj /P 872 0 R endobj >> By using our site, you agree to our collection of information through the use of cookies. endobj /C2_0 475 0 R endobj In this framework, and from an analysis of existing literature, we will try to determine the impact of an ethical approach oriented employee on corporate performance based on the tools of relationship marketing. /TT2 470 0 R << /S /Normal << << >> /C /Normal /S /Body#20Text#20Indent 8 [90 0 R 91 0 R 92 0 R 93 0 R 94 0 R 95 0 R] << /S /bibliography endobj 180 0 obj This study aims to integrate a research scholarship of customer relationship management (CRM) practices and CRM technology as an interplay with CRM Quality and investigate the overall effect on CRM loyalty through the literary lens of commitment-trust theory. /P 14 0 R /C /Normal /O /Layout /SpaceBefore 12.0 << /StartIndent 36.0 Grounded in the commitmenttrust theory (KMV) and the Technology Acceptance Model (TAM), this paper seeks to develop and empirically test a comprehensive framework to examine which factors influence consumer intentions to book hotel online. /C /Normal This paper reports the results of an 18-month longitudinal study of three pairs of powder metallurgy part producers and their customers. /Endnote /Note /C /Normal /A 574 0 R /P 832 0 R << /A 684 0 R >> The Commitment-Trust Theory of Relationship Marketing - Robert M. Morgan, Shelby D. Hunt, 1994 Impact Factor: 5-Year Impact Factor: Restricted access Research article First published July 1994 The Commitment-Trust Theory of Relationship Marketing Robert M. Morgan and Shelby D. Hunt View all authors and affiliations Volume 58, Issue 3 357 0 obj /P 761 0 R /Parent 4 0 R /P 936 0 R /Body#20Text#20Indent 33 0 R /A 800 0 R endobj /CreatorInfo << /P 14 0 R /O /Layout /CreationDate (D:20150421174932-07'00') /URI (mailto:scholarworks@csusb.edu) /P 14 0 R ajh gts `npimy``s, as gj gjt`rjai nark`tgjc (Arjht 176? /author 39 0 R /C /Normal /Pg 28 0 R /Contents 476 0 R endobj Their seminal KMV (Key Mediating Variables) model has been a significant contribution to our understanding of relationship marketing. << According to the theory, Commitment and trust are central to successful relationship marketing, because they encourage marketers to (1) work at preserving >> >> /P 599 0 R /C /Normal << endstream
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>> >> >> << 129 0 obj /C /Normal /Pg 27 0 R This study extends the commitment-trust theory from the perspective of relationship marketing and explores its effect on purchase intention under the moderation of trust by investigating vloggers' relationship marketing in the context of social media.,The study employs a survey investigation with online questionnaires in China, and the .