Find your information in our database containing over 20,000 reports. NASCAR has officially returned to pre-COVID-19 pandemic numbers and no matter how it is spun, this is a fantastic situation for the sport. Part of it is just because of the changes in the media environment, those network windows are more important. I ask this question because two of the last three races (prior to Phoenix), at Texas, at Martinsville, were 3 hours, 42 minutes and thats in the fall against heavy competition. If you are an admin, please authenticate by logging in again. Certain races you could name are more tradition-rich than others. Is that fair to say?
NASCAR - Statistics & Facts | Statista But it is definitely important for us as a sport to be heads-down and doing everything we can in 2022 to make the biggest impact and position us well for 2023. How critical is it for NASCAR to have a good 2022 in terms of viewership as you look ahead to negotiating the next TV contract? It's peak viewership was 10.1 million viewers. So too did Denny Hamlin. NBC, we performed exceptionally well for them on the broadcast side, on the cable side; our OTT product, TrackPass, has doubled our expectations in 2020, tripled some expectations in 2021. The Wurth 400, featuring all of the top NASCAR drivers, will be held Sunday at the Monster Mile in Dover, culminating a three-day weekend of racing. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Last year's fifth race, which took place in Phoenix six days earlier . To say that 2022 is important would be an understatement because its our audition year for the rights deal in 2023. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. This year's Daytona 500 was watched by 8.17 million total viewers, or an eight percent decrease from the year before. Friday's NASCAR Truck Series race was also broadcast via FS1. Its certainly healthy in terms of eyeballs, Hebrst said. They are included along with social media engagement, streaming, and the like. We needed them in 2020.
Nascar Cup and Xfinity Series Deliver Viewership Gains Across Nbc NASCAR at Dover spring 2023: Start time, TV, streaming, lineup for Home Daytona 500 ratings history (1979-present). That metric is down 16% over the last 24 months. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). This past week, he pitched the idea of a single-elimination tournament, played out within the confines of five Cup Series races on five consecutive weekends. Average U.S. TV audience of NASCAR races 2019. However, based on the total viewership above, the 2022 season appears to be showing signs of NASCAR going in the right direction. That is more critical to our sport than probably any other sport in America. After years of decreasing numbers, a boost in viewership is very positive. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. Is shortening the schedule back a little bit something to consider? Compared to all other sports, the curve is in on the uptrend, but on its own graph, the curve is on the downtrend. Herbst is tasked with putting the puzzle pieces together made all the more challenging because NASCARs current contracts with Fox Sports and NBC Sports expire at the end of the 2024 season, setting up pivotal rights negotiations that will begin in the spring of 2023, shaping NASCARs direction in both the short and long term. The statistic depicts the average national TV viewership in the U.S. for selected motor . Its a great viewership opportunity. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. I think were really well-positioned both today and going into the rights discussion in 2023. (The 2023 Martinsville audience was larger, but that was entirely due to last year's race being on a Saturday.) Year-over-year viewership this season has been down every step of the way. . This is a BETA experience. The season ended with two flat tires.
Hendrick may consider changes after Elliott, Bowman injuries The advent of streaming services has further changed how sports are presented to viewers. NASCARs ratings have been a topic of conversation for countless seasons as the viewership is not like it was during the sports golden age. Ryan Truex ran away from the rest of the field and easily won Saturday's NASCAR Xfinity Series race at Dover Motor Speedway. It is now the first race that has been up when it is a direct comparison with no other factors affecting it, such as a change from Saturday night to Sunday afternoon. On Twitter, Adam Stern highlighted the viewership of the event, posting: What has caught the attention of many, however, is how they have managed to outshine other sports in numbers of viewership but have not been able to beat its last years record of viewership. NASCAR TV ratings were once the darlings of the sport. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. I wont disclose exact numbers, but there were 23 new brands that were not in the sport in 2019 that are buying ads for Fox today. At a designated cut-off . But just like the 2022 race at Dover Motor Speedway, weather could . Brilliant. NFL Draft viewership bounced back from last year, led by a double-digit jump for the primary ESPN broadcast. Looking ahead to 2022 and your continued efforts to try and find that growth and obtain more viewers, later start times are related to this. Your email address will not be published. Motor Speedway. Can you elaborate on why NASCAR believes that to be the case? The belief is that maybe NASCARs partners dont always present the sport in the best light or maybe educate their viewers compared to some other motorsports forums. We are a national sport; we will deliver 3 million viewers in a typical NASCAR Cup Series race. Because that race is so large from a viewership perspective, youre talking about nine million viewers. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. Youve seen a lot of change in our industry over the course of the last two or three years. to incorporate the statistic into your presentation at any time. The NASCAR playoffs have been a controversial idea ever since its inception for the 2014 season and that has been shown over the years with the overall viewership during the final 10-race stretch. (Photo by AaronP/Bauer-Griffin/GC Images). statistic alerts) please log in with your personal account. The 2019 race averaged a 5.3 and 9.17 million, while the 2018 event averaged a 5.3 and 9.30. Hopefully, this represents the start of a turnaround for NASCAR after a rough start. I dont think that commentary on a broadcast booth or a studio show is something that is unique to NASCAR. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. Bookmark this page for NASCAR ratings as another year of racing is officially underway! (Nielsen estimates from ShowBuzz Daily 4.25). In fact, Talladega proves that it is not simply a TV problem. So what Steve is referring to, the opportunity that we have in 2022 if the weather cooperates, is one that were pretty excited about. Saturday's NASCAR Xfinity Series race was shown via FS1. Whats been the reaction from teams as you walk them through this? document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Daytona 500 ratings history (1979-present), 1979-2004 numbers from Sports Business Daily. NASCAR Daytona 500 ratings and viewership dating back to 1979, the first year the race was televised in full. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. Nick Bromberg updated the viewership of the past several years, tweeting: The Wise Power 400 at Auto Club Speedway in Fontana averaged a rating of 2.61 and a viewership of 4.570 million. The only potential exception to that at the end of their season will be the NFL. When we turned around that viewership narrative, I would say in 2019 and 2020, we started to see new brands come back to the sport. (Keep in mind last years audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.). It was not a great race. NASCAR at Dover live updates, highlights from 2023 race
NASCAR TV Ratings: March 2022 (Phoenix Raceway) - Racing News Last year, Indys start time was 1 p.m. Phoenix was not the only race to record a drop, with the 2022 Daytona 500 also under-performing in terms of viewership despite the hype and ticket being sold out. And then, we run almost all the way through November with only one off weekend in 2022.
NASCAR TV Ratings: Every NASCAR Cup Race Since 2011 - TobyChristie.com Please do not hesitate to contact me. You may opt-out by. Despite the drop in their record, the Phoenix race was the talk of the town that weekend as well as the most viewed event in the United States. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. ET start time, and was probably two points off the season average based on where we expected that to be. It's also down from March 2019 numbers. Of all the places for Ryan Truex to absolutely turn in a career day, the 31-year-old led a dominating 124 of the 200 laps at his hometown Dover (Del.) Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. You can contact him here or on the Sports Media Watch Twitter page. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. Kyle Busch, NASCARs black hat, won his second title. The motorsports category overall in 2022 enjoys a viewership numbering just north of 9 million, but that pales in comparison to the 114+ million people who regularly watch the National Football League (NFL) or the nearly 69 million who watch Major League Baseball. Any change that we would make would be done just like anything else, with a lot of input and feedback from the industry, teams, tracks, and we have fan council research we rely on a lot, and nothing that we would make would be sudden in nature. Related: NASCAR ratings on big rise compared to recent years in 2022. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. This year's Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million.
NASCAR Is Better Than Ever, but Why Is No One Watching? NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Now, in large numbers, races and games are being watched on cell phones, computers and other mobile devices. To the extent that the platform penetration levels change or the trajectory of those platforms changes between now and then, thats something that we would take a look at. While NASCAR consistently ranks at or near the top of weekend viewership for all sporting events, the decline in raw numbers comes at an inopportune time. So if you can say that it's you and the NFL in terms of stability of your audience. When we go up against the NFL on a cable race, were usually in a 1.3 to 1.4-1.5 range. ET With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. With four consecutive racing weekends down the line, analysis shows the four events have been the most-watched sporting events across the United States. The Coca-Cola 600 is a test of man versus machine and that is one I would not see changing anytime soon. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011.
Herbst said NASCAR expected more viewers to watch the resumed race than actually did. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Overall, NASCAR's viewership as an individual motorsport has been in decline. - Xfinity Series Toby Christie - April 26, 2023 This seasons playoffs increased for the first time and now sits as the best viewership since the 2019 season. So that's a positive viewership increase of 2%.
FOX Announces TV Ratings For 2022 NASCAR Season Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. So that's household using televisions. UPDATE: Sunday's NASCAR Cup Series at Phoenix scored a 2.8 rating and 4.6 million viewers on FOX, down 15% in ratings and viewership from last year (3.3, 5.4M), down 30% and 31% respectively from . So were performing across the three different buckets that are really meaningful to monetize sports rights: broadcast, cable and OTT. The Sporting News is tracking live updates from Monday's race at Dover. You only have access to basic statistics. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. A paid subscription is required for full access.
ET; it will have a start time of 3 p.m. next year. Profit from the additional features of your individual account. This marks the second straight week that NASCAR has been up in viewership. This is a BETA experience. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. The other scenario that we could do is run midweek races, which we were forced to do in 2020. Note: This interview has been edited for clarity. But excluding the Daytona 500, which was impacted by an hours-long rain delay, viewership (2.866 million average excluding Daytona) is on par with 2020 (2.91 million average) and 2019 (2.871 million average). The 2013 Daytona 500 that was because of Danica Patrick. Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch. We feel really good about the length of our season. Accessed May 01, 2023. https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/. What is NASCARs perspective on this criticism? Im spending a lot of time right now meeting with teams individually to walk them through this kind of tradeoff between total viewership and giving us the best chance for success from a consumption perspective, both in 2025 and whenever the next TV deal runs through. Try a week on us. As a Premium user you get access to the detailed source references and background information about this statistic. NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Compared to 2019s finale from Homestead, ratings were down 13 percent (from a 2.2 rating) and viewership down 14 percent (from 3.74 million).